Brand Quality and MAP Policy

The policy provides requirements relating to advertised prices for Boiron products and their quality assurances for our retailers, distributors and resellers.



Q: What are examples of communications to which the MAP policy applies?

A: The MAP policy applies to all advertising, sales and offers for sales, including without limitation all coupons, coupon and promotion codes, flyers, inserts, magazines, mail order catalogs, mailers, postcards, newsletters, newspapers, posters, billboards, television advertising, radio advertising, internet-based advertising (newsletters, e-mail solicitations, website advertising, banner ads, click-throughs, social media).

Q: Does the MAP policy affect selling prices?

A: No. Resellers and distributors are free to resell Boiron products at any price of their choice. The MAP policy only provides requirements relating to advertised prices for Boiron products.

Q: Where can I obtain information on updates to this MAP policy?

A: Any temporary suspensions or modifications of the MAPs, as well as any modifications to the MAP policy, will be posted on the designated Boiron website. Any reseller or distributor may also contact their Boiron sales representative. Boiron has no obligation to send individual notices of MAP suspensions or modifications, or changes to the MAP policy.

Q: Do Resellers and Distributors need to sign the MAP policy indicating that they agree with its provisions?

A: No. The MAP policy is not an agreement between Boiron and a reseller or distributor. It is a policy that Boiron is unilaterally implementing for all members of the Boiron distribution network in order to maintain the integrity of Boiron products. The purpose of this document is to inform all members of the Boiron distribution network that there are certain consequences for deviating from the published MAPs and quality standards of Boiron products.

Q: How are “drop in cart” or “call for pricing” advertisements treated by the MAP policy?

A: Unless specifically authorized by Boiron in writing, advertisements and offers to sell that do not include a particular price, but require further action that implies a price that is lower than the MAP price violate the MAP policy. Examples of such unauthorized advertisements include “drop in cart” pricing, “add to cart” pricing, “click to see” pricing, and “call for” pricing when such terms result in a price offered lower than the minimum advertised price and/or are used in a way that confuse or mislead consumers. Also prohibited are advertisements that indicate that discounts may be available when a customer takes specific action that goes beyond buying the product, such as “special price option” or “name your price.”

Q: What are examples of advertising that do not violate the MAP policy:

A: Examples include:

  • Advertising discounts where the resulting price is at least as high as the MAP for the Boiron product.
  • Advertising that does not state a price directly or by reasonable implication.
  • Advertising that promises to “meet or beat” a competitor’s price.
  • Advertising that offers deferred payment, free shipping, or some other free service for a Boiron product, provided that the advertisement does not subtract the value of the offer or free service from the advertised price of the Boiron product.
  • Advertising that includes an offer of a gift card when a Boiron product is purchased and that provides for a future discount on subsequent purchases from the dealer.
  • Advertising of a blanket price reduction, applicable store-wide, so long as no Boiron product is shown in the advertisement with the discounted price.


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